About 25% of revenue generated in a game is shared with the developer, while the rest goes to Roblox. Developers can earn money on the platform through transactions in their experiences or games, by selling virtual items in the Roblox virtual economy or through engagement-based payouts. By age groups, most active users belong to a young audience, between 9-12 years.Ī distinctive factor of Roblox’s business model is that any user can be a developer or creator in its platform, using Roblox’s free studio of software tools. and Canada, 19% in Europe, 7% in Asia-Pacific, and 6% in the rest of the world. Roblox uses geographical engagement data collected based on IP addresses, but note that Xbox users are accounted as ‘rest of the world’ because Roblox does not collect geographic location of Xbox users.ĭuring the first nine months of 2021, about 68% of its revenues were generated in the U.S. Regarding its geographical diversification, most of its business is generated in North America.

Roblox’s monetization strategy is to generate revenue from transactions made in its platform, using its own virtual currency called Robux.

Roblox can be accessed and played on the platform’s website, mobile and tablet devices (available via Android and iOS), Oculus Rift, and Xbox. Roblox was founded in 2004, but only performed its direct listing on the New York Stock Exchange in 2021, and currently has a market capitalization of about $58 billion. It operates a platform where users interact with each other to play games and 3D experiences for free, which are mainly generated by users. Roblox is a technology company, operating in the gaming industry. Roblox ( NYSE: RBLX) has good growth prospects in the gaming sector, while the metaverse can lead it to become a much larger company in the future.

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